Food Powered U.S.

Design Research Project

I created the Food Powered U.S. campaign to bring awareness to how much food the US wastes. 40% of all food gets thrown out from the time it is harvested to the time it reaches out plates. I created an integrated grocery store campaign that consists of brochures, floor vinyls, cardboard stands and magazine ads. All designed to gain the attention of consumers as they purchase the precious commodity.